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Superpath Weekly

Superpath Weekly

I'm on a train

Oct 14, 2026

•

4 min read

I'm on a train

What parenting taught me about the content playbook

Eric at Superpath
Eric at Superpath

Superpath Weekly

Wishpurposing

Oct 7, 2026

•

5 min read

Wishpurposing

Some content belongs in the garbage

Eric at Superpath
Eric at Superpath

Superpath Weekly

I kinda bungled the lead-up

Sep 30, 2026

•

7 min read

I kinda bungled the lead-up

What I'd do differently before three months away from work

Eric at Superpath
Eric at Superpath

Superpath Weekly

My time just kind of happens

Sep 23, 2026

•

6 min read

My time just kind of happens

How does one have it all in content marketing?

Eric at Superpath
Eric at Superpath

Superpath Weekly

My AI situationship

Sep 16, 2026

•

6 min read

My AI situationship

The false dichotomy between being AI-pilled and an AI hater

Eric at Superpath
Eric at Superpath

Superpath Weekly

Big or small company? Why not both?

Sep 9, 2026

•

6 min read

Big or small company? Why not both?

And a big, small personal announcement

Eric at Superpath
Eric at Superpath

Superpath Weekly

Personal blanding

Sep 2, 2026

•

6 min read

Personal blanding

Why personal branding is nothing like B2B marketing

Eric at Superpath
Eric at Superpath

Superpath Weekly

Strap on your job helmet

Aug 26, 2026

•

6 min read

Strap on your job helmet

The Superpath Job Board is back!

Eric at Superpath
Eric at Superpath

Superpath Weekly

Educated hedging

Aug 19, 2026

•

6 min read

Educated hedging

The skeptic's guide to sounding like you know what you're doing

Eric at Superpath
Eric at Superpath

Superpath Weekly

The watermark heard round the world

Aug 12, 2026

•

8 min read

The watermark heard round the world

Mark my words: this won't change a thing

Eric at Superpath
Eric at Superpath

Superpath Weekly

Writing suffers when humans don’t

Aug 5, 2026

•

6 min read

Writing suffers when humans don’t

You can't get the juice without the squeeze

Eric Doty
Eric Doty

Superpath Weekly

Down for whom?

Jul 30, 2026

•

6 min read

Down for whom?

Turns out "reach is down" was a bit of a reach

Eric Doty
Eric Doty

Superpath Weekly

The deep end, revisited

Jul 22, 2026

•

5 min read

The deep end, revisited

Why it's actually an exciting time to be a new content marketer.

Eric Doty
Eric Doty

Superpath Weekly

When it's quiet

Jul 15, 2026

•

4 min read

When it's quiet

The biggest lie in content marketing

Eric Doty
Eric Doty

Superpath Weekly

What "people follow people" got wrong

Jul 8, 2026

•

5 min read

What "people follow people" got wrong

One brave content marketer tries to fit 20 CTAs in a single email

Eric Doty
Eric Doty

Superpath Weekly

Let me sit. I am old.

Jul 1, 2026

•

4 min read

Let me sit. I am old.

Confessions of a video-illiterate content marketer.

Eric Doty
Eric Doty

Superpath Weekly

The sloppery slope

Jun 24, 2026

•

5 min read

The sloppery slope

I've got a fever. And the only prescription... is less World Cup.

Eric Doty
Eric Doty

Superpath Weekly

Growing up different

Jun 17, 2026

•

5 min read

Growing up different

The pros and cons of being a rookie content marketer.

Eric Doty
Eric Doty

Superpath Weekly

The button-clicker test

Jun 10, 2026

•

8 min read

The button-clicker test

On why you should continue to use AI for content, despite all the booing

Eric Doty
Eric Doty

Superpath Weekly

I got skills, they're multiplying

Jun 3, 2026

•

6 min read

I got skills, they're multiplying

We are worth more than our .md files. Right? Right?!

Eric Doty
Eric Doty

Superpath Weekly

Should we retire the dunk?

May 27, 2026

•

5 min read

Should we retire the dunk?

This is not a basketball post.

Eric Doty
Eric Doty

Superpath Weekly

Uh oh, Google said a thing

May 21, 2026

•

6 min read

Uh oh, Google said a thing

And why you should take it with a grain of salt

Eric Doty
Eric Doty

Superpath Weekly

The argument against taste

May 13, 2026

•

6 min read

The argument against taste

From someone who learned this the hard way

Eric Doty
Eric Doty

Superpath Weekly

I'm a lawn guy now

May 7, 2026

•

6 min read

I'm a lawn guy now

Or: What I learned about AI while watering my lawn

Eric Doty
Eric Doty

Superpath Weekly

You don't get points for saying no

Apr 29, 2026

•

5 min read

You don't get points for saying no

How this content curmudgeon learned to say 'yes' more often.

Eric Doty
Eric Doty
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