
This edition is brought to you by [YOUR COMPANY].
[YOUR COMPANY] is the [ADJECTIVE] [CATEGORY] platform helping content marketers [VERB] their [PLURAL NOUN] without [THING EVERYONE HATES].
You might think we do [2019 - 2024 POSITIONING], but actually we’re an ✨AI✨ company and have been all along.
We’re trusted by [IMPRESSIVE NUMBER] teams, including [LOGO YOU GOT PERMISSION TO USE WHILE NEGOTIATING THEIR RENEWAL].
Use code [CLEVER CODE] for [NUMBER]% off your first [TIME PERIOD].
For the first time since I took over Superpath, this newsletter has a few sponsorship openings this quarter! If you want to reach 13k content marketers, now is your chance. - Alex
Reach out to Alex at [email protected] to learn more!
Hey folks, it's your content friend Eric here.
To give you a small window into my creative process, nearly every edition of this newsletter starts with a generic writing prompt of “what career advice would you give your younger self?”
Typically, I drill down into something specific, but paternity leave, combined with a cross-Canada trip, has given me ample time to think broadly about my career journey, so for this week’s edition, I’m going to answer that writing prompt in the broadest possible sense.
Here are five things I wish I had done for my career sooner:
1. Job hop more: Even companies with the best intentions struggle to reward loyalty. In junior roles, fast learners outgrow their job descriptions faster than the company hierarchy and budget can keep up, plus you’re normally forced to wait for someone more senior to get promoted or leave.
It’s way easier to make big jumps in responsibility and salary at a new organization with a clean-slate perception of your abilities. I say this without any pessimism. I’ve had several managers who believed in me and wanted to give me more—the budget just wasn’t there like it would be for a new role.
I job hopped quite a bit prior to my current job at Dock—five roles in eight years—but I still regret not moving on quicker from a few roles. Of course, you don’t want to be perceived as a serial job-hopper, but I think the risk is worth the reward earlier on in your career.
2. Learn to delegate: This is still my biggest career limiter. “If you want something done right, do it yourself,” is my usual thinking. I blame the school system. (Note that I’m happy to place the blame elsewhere.)
That do-it-yourself mindset will advance your career very quickly in the beginning, but will limit you later on. One person can only do so much.
If you can learn to multiply your impact through other people—whether that’s through managing a team, agencies, or contractors—that’s where you’ll see stepwise career growth.
3. Think in outcomes, not tactics: Content marketers love making content. Obsessing over the details is a blessing and a curse. Most of my self-induced career challenges have stemmed from being too narrowly focused on the work rather than the outcomes.
This is true of the work itself and how you talk about the work. When presenting to leadership, I get excited to tell people about all the cool stuff I’m making, and they genuinely enjoy hearing about it, but what they need to hear is the impact it’s having or that I expect it to have. I now have an “OUTCOMES” sticky note on my monitor to remind myself of this.
4. Get comfortable with feedback: Another thing I blame the school system for: I’m not amazing at receiving constructive feedback. I default to defensiveness. But everyone needs feedback to grow. My biggest career turning points have all come after receiving difficult feedback (accurate or not).
If I were going back, I would tell myself to ask for feedback more directly and more often—specific questions like “Where am I getting in my own way?” Asking for feedback instead of waiting for it signals that you can handle the response, which makes people more willing to be honest with you.
I’d also tell myself to pause when the feedback stings. Say thanks and sleep on it. Feedback is a gift, they say. The defensive reaction usually fades within a day.
5. Build a network before you need one: I’m a very social person. I love meeting new people. But on the theme of lone-wolfing it more than I should in my career, I didn’t really understand the career value of having a solid network of industry peers until much later than I should have.
I viewed networking as a cringey, hand-shakey, corporate thing. But once I joined Superpath, I realized that good networking feels a lot more like making friends. People who like the same things I like, and want to talk about those things? Sign me up!
A strong network has a million benefits: a straight answer when you’re stuck on something, an inside track on new roles before they’re posted, and generally less dread about all the uncertainty.
But a network is a lot like a garden: you can’t harvest before you plant. If I were going back, I would start tending to my network much earlier.
If you’re looking for a place to grow your network, we have some awesome Superpath community spaces to do that. Keep reading below!
- Eric
💥 New Q4 Superpath Spaces
Spaces are member-hosted Slack channels that run as 12-week pilots within the Superpath Pro community. They’re a great way to explore special interests with a small group of peers.
We're excited to announce three new Spaces for this quarter:
#space-newsletters with Jake: what's working for growing a newsletter today, on Substack and beyond
#space-b2b-thought-leadership with Jessica: building B2B thought leadership programs, from SME interviews to distribution
#space-creative-maps with Etashe: weekly check-ins on personal creative projects and the systems that keep them moving
Join Superpath Pro to get access to these spaces.
📆 Upcoming Superpath Community Events
To get the invitations to our member events, join Superpath Pro. You get 30 days free, so you can attend all these events!
AI Show & Tell (Oct 22): Two to three community members will jump on to showcase what they are building with AI.
Slack AMA (Oct 28): A live Slack AMA with Ariel Rubin, VP Content at Air, on Air's creativity-first content strategy, balancing viral stunts with business results, and scaling a content team.
Superpath Social (Nov 4): A fun virtual networking event with other content marketers. We'll divide everyone into two 20-minute breakout groups, so you'll have a chance to meet a bunch of people within the hour.
Change My Mind (Nov 11): We'll debate two to three hot takes we're hearing in the world of content marketing. Be prepared to change your mind!
💬 Great Slack Threads This Week
Here were some great discussions in the Superpath Slack community this week:
I got dinner with a startup friend this weekend, and she asked me how writers ensure their writing is understood to be 100% human when people first encounter it. The best way I could describe what I think works is constantly making and breaking patterns, but I'm WAY more curious how this group would answer her question
I'm starting to see some of the value behind a "personal brand" on LinkedIn. But to be honest, the whole idea of LinkedIn's algorithm rewarding you for talking about just one thing is a hard pill to swallow. I want to be ME, regardless of whether or not someone likes a post about the way I'm building a content marketing reporting skill in Claude, or about my favorite pair of socks this week that I wore to work every day (don't judge, I work remote w/ no shoes on). Has anyone tried to creep outside of your lane/beat on LinkedIn to sound a bit more personal? Have you noticed a reward/penalty for it?
Those of you who publish best app roundups, alternatives lists, and X vs Y comparisons for SEO and GEO: Do you invest in thorough hands-on reviews or do you just visit each app, take a few screenshots, and make surface level observations?
📙 The Reading List
Here are some links that got the Superpath Slack community talking this week:
I analyzed 1,100+ marketing job posts. They’re stuck in 2023. | Emily Kramer, MKT1
The Chestnut Grove Caught in the Middle of A Years-Long Data Center Fight | Samantha Cole, 404 Media
One man could slow down AI. He won’t. Why? | Search Engine Podcast
💼 Who's Hiring?
Check out the Superpath Job Board — a mix of jobs we've curated from the open web, plus exclusive featured job listings from companies looking to hire the best content marketers.
This week’s featured roles:
⭐️ Grasp is hiring a Marketing Lead (Onsite — London, £50K–85K)
⭐️ Hearst Media Production Group is hiring a Video Audience Development Manager (Freelance — LA, Charlotte, $95K–105K)
⭐️ MediaJel is hiring a Managing Editor, SEO (Remote — Global, $68K–75K)
Jobs are posted on the job board 48 hours late. Superpath Pro members get them within hours of posting.
Want to post a role? Feature your job here.
🆓 Get a free 30-day trial of Superpath Pro
Superpath Pro is our paid community membership. On your free trial, you'll get access to:
A private Slack community with 400+ in-house and freelance content marketers
Monthly 1:1 peer networking calls
Monthly group events with breakout sessions
Monthly AI Show & Tell workshops
Early access to the Superpath Job Board feed
Niche channels and events for freelancers, content leaders, and more
"Most professional groups boast about their member numbers. Superpath intrigued me for the opposite reason: they deliberately shifted from a massive free community to a much smaller, paid one - so they could focus on it, nurture it, and make it genuinely excellent. And they absolutely deliver."
— Farah Cormack, Senior Marketing Leader

